How to promote/advertise your business online in Cameroon

Published by Georges Munang on

How to promote/advertise your business online in Cameroon

Promoting your business online in Cameroon is the greatest thing every smart entrepreneur should not only be thinking about but take concrete actions. You will agree with me that the growing awareness in digital marketing in Africa, Cameroon inclusive implies that soon consumers will consider any business without reputable online presence as less valuable, less problem solving, less innovative and all the less.

Why online promotion/advertising?

The use of internet is fast becoming a religion in Cameroon. Everyone seeks to have a smartphone because of the anxiety to belong (to the class of internet users).

Cameroon Share of the Internet users, 2000-2017 – knoema.com

In 2016, share of the internet users for Cameroon was 25 %. Share of the internet users of Cameroon increased from 0.4 % in 2002 to 25 % in 2016 growing at …
Practically, buying a TV set is now seen as a luxury or a form of decorating houses rather than use it for information and entertainment purposes.

People invest in buying expensive and highly responsive mobile phones or laptops for business, information, entertainment and all what not.

This logically means that 80% of Cameroon’s consumable population look/stare at their mobile phones or open their personal computers every day.munang.net

On a personal note, I watch TV like 1hr in a week. Empirically, it means that if a local business targets increasing its customers using online platforms it will likely dominate its market niche and increase sales.

In Cameroon this can be achieved in two ways: social media marketing (SMM) and search engine marketing (SEM).

A local company can do this on its own by employing an online marketing expert or preferably look for an online advertising agency like Munang Consulting to handle their sales campaigns on social media and search engines more professionally.

There are many ways to promote your business online. Our special package at the end of this blog post focuses on the three (3) main forms of advertising on the internet that is applicable in the Cameroonian business environment and Africa in general.

Before we continue!

Do you know the trending types of online advertisement?

Know them here to inspire others

The common types of online advertising 

  1. Native advertising

Here, you pay website owners, bloggers, Facebook, and other social media platforms to showcase your products or events at the end of blog posts, in-feeds, promoted listings, Search ads, and Recommendation widgets

  1. Display ads.

They are known as display ads because they appear in visual forms on third party websites based on related content. They can be displayed as floating banners, static images, videos, plain texts, pop-ups, wallpapers, and flashes. This is the modus operandi for Google Adsense (bloggers’ favorite).

  1. Video Ads.

Video ads are the most engaging type of ads now. They entail making a short, enticing and captivating video about your product or service and posting on YouTube, Facebook, Twitter, Vimeo, Brightroll, YuMe, Hulu, Live Rail, Adap.tv, Specific Media, Tube Mogul, Tremor Video

  1. Email marketing.

Email marketing as a form of online advertising has grown over the years to become one of the cheapest, fastest and most sustainable type of online advertising/promotion.

To use this type of online promotion you just have to put a sign-up widget on your website where visitors can subscribe to your newsletter and subsequently become your potential customers.

If you don’t have a website or your website doesn’t pull enough traffic you can outsource email lists from email campaign companies like MailChimp, Constant Contact, AWeber, ConvertKit, GetResponse, Campaign Monitor, Active Campaign.

This can be done more effectively with the help of an online advertising agency that you know.

Alternatively, you can reach out to popular blogs who have huge email subscribers based on your niche and pay them to send your sales campaign messages to their subscribers.

Sending private emails to individuals talking about your promotions, service discounts, new products or even your rich seminars, workshops, events is the most loyal way to entice and convert potential customers to effective buyers

  1. Social Media Ads

This is the most popular type of online promotion/advertising. In fact, if social media Ads was a course in the university it should be having 12 credit value. According to Adskill  (one of the leading digital marketing agency which Munang consulting is a proud product of the mentorship).

social media, ads is a marketing arena that is not only efficient but effective.

Very similar to Display Ads, Social Media ads can be anything from a simple banner or image to an auto-play video.

The greatest advantage of Social Media advertising is the fact that you can target your audience easily. For instance, Facebook’s targeting options include age, region, interests, educational background and more.

The two types of Social Media advertisement:

Organic – this entails utilizing social media platforms such as Facebook accounts, business pages/groups, LinkedIn, Twitter, Pinterest, Google+, WhatsApp groups etc. to create and engage a following that will potentially love and purchase your product or services

Paid – this is the best, easiest and less stressful form of social media advertising. With paid ads, your sales campaigns are delivered to specific locations, specific audience in the form of sponsored posts

There are many social media platforms to pay for this type of ads:

  • LinkedIn
  • Facebook
  • StumbleUpon
  • Twitter
  • Google+
  • Pinterest
  • Instagram
  • Tumblr
  • Reddit

However, I will advise any entrepreneur in Cameroon to target just Facebook and LinkedIn (LinkedIn best for B2B ads)

You can prepare your Social Media campaigns yourself or you can work with an online advertising agency to prepare your campaigns more professionally.

  1. Search Engine Marketing (SEM)

The most dependable form of online paid advertising (and also the most common). SEM works based on keywords – you and other businesses like yours bid on keywords through search engines in an effort to get your website information show up higher on the Search Engine Results Page (SERP).

All SEM ads that appear in Google, Bing and other search engines are text ads. They’re listed at the top or sides of the SERP.

Paid ads can either be Pay Per Click (PPC) or Cost Per Thousand (CPM).

PPC

With pay per click, you bid on keywords and your results appear at the top of the SERP based on bid value.

This is the best value package because you’re only charged when people click on the ad.

Also, it’s the easiest to track during the campaign.

CPM 

You’re billed a flat rate for 1,000 impressions.

This makes it easy to apply a budget and you’re guaranteed a number of “shows” on the SERP.

However, you risk overspending – if no one clicks through you’re paying for wasted results.

Also, you can’t assess or track the campaign until it’s over.

You can also use SEM in the unpaid form by optimizing your website for keywords (also known as SEO). Search engines list the unpaid results based on relevance to improving the SEO of your site means you’ll be able to get more hits for free if you improve your site’s SEO. The most recommended SEO manager for WordPress users is a Plugin called Yeost SEO.

The best platforms for SEM are Google AdWords, which allow you to create highly targeted campaigns; to make the most of your Google AdWords campaigns. Another platform that’s great for SEM is Bing, which has less competition than AdWords.

Great!

You are wise to have read this article to the end. Now this is the special package we have for you

What we offer

At Munang Consulting, we offer varied ways of promoting your business, service or events online. we work with web developers and SEO experts whose experience and success in search engine marketing (SEM) and social media marketing (SMM) is worth hunting for.

  • Hire us to promote your business/service/product on Facebook

Get high quality and targeted audience to know about your services and events (as an entrepreneur you know what this will bring to you).munang.net

We can manage your campaigns on Facebook in the most productive and less costly manner. You must have been seeing such posts like the one on this image appear on your news feed on Facebook always.

They are called sponsored posts and are paid ads generated using Facebook Ads manager. when a paid Ad is done professionally be it on Google or Facebook you are sure to have an increase in sales, more leads, more traffic to your website, more participants in your seminar, conference, concert, crusade, and any other targeted objective in your campaign. But if it is done unprofessionally you will just be dashing facebook money with no results

  • Hire us to promote your business/service/product on Google search engine using Google Adsword.

Promoting your business on Google which is called search engine marketing is very important and effective because of high competition in the business world.munang.net

You will need to pay Google a little amount to display your business information at the top of Google search results whenever visitors’ type in a particular keyword related to your business/service/product.

For example, if a client types in a keyword on Google like hotels in Cameroon because he wants to book one, you can see from the image that the first three links he is likely to click on are paid ads from the websites talking about what he is looking for.

The logic in this is that online research has proven people will click on the first three links on search engine results. Thus, you have to rank high in order to make sales. we can help you achieve this.

  • Get your business service or event promoted on our valuable site Munang.net.

We can do this in the form of display ads, native ads or you can get us cover your event, profile your business/service/product, organization to be published on our site and social media platforms.

When you do this your business or organization will get organic reach on search engines and most importantly, publicity on social media while you go about your normal business.

  • Get us to create a blog for you as well as teach you how to create a blog in Cameroon. Enjoy free management and maintenance of your blog for life.

We offer you free search engine optimization (SEO) on your blog as well as teach you how to make money with your blog in Cameroon for little or nothing. Check out {Money Master Tutorials} for more information on this package

Contact us now like others are doing and belong to the #Trending “Group of Digital Business Dealers”

Get to us:

Email: ngmunang@gmail.com

Tel: +237 652503860

WhatsApp: +237 52503860

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2 Comments

camerTech (@techonda_ctt) · October 5, 2018 at 3:01 pm

Very good content there. Recently read an article saying Internet view time will soon match that of TV. Every smart business should definitely be taking a step towards online presence and internet advertising.

    Georges Munang · October 11, 2018 at 8:21 am

    you said it right technonda, thanks for the content review

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